Below is a comprehensive breakdown of how our features can help you improve your event analytics:
Based on client feedback, we revamped the way we deliver your virtual meetings analytics from CSV files to XLSX files, so planners can now take advantage of multiple tabs. In addition to multi-tabs, all values are now formula and filter ready to reduce the need to manually update cell values upon export.
Each event analytics package now has one zip which consists of seven reports, including brand new assets – downloadable collateral and chat reports:
- Main stage
- Collateral — new!
- Chat — new!
Additionally, we worked to ensure each report had a standard template (when possible). This allows for easier cross-report analysis, where, in most cases, each report consists of three tabs to display user-specific engagement, aggregate engagement, and the same column definitions. For reports with a “Users” tab, the asset includes attendee’s first name, last name, and email address, and if the user opted to provide their company and title, these attributes would appear as well.
In today’s virtual world, some of the most important questions for organizers include: “Where are my users viewing from? And (how long) are they engaged?” To provide additional insight, we added “Country” and “City” to the attendance report, on top of existing features such as being able to see which users accessed the site and how long they stayed on.
To specifically track session engagement, Main Stage and Breakout session reports can now be separated to track program turnout on a more micro-level, thereby adding another layer of accuracy to your data reports.
- These reports include a “Users” tab in addition to a “Summary” tab that aggregates metrics per day of the event.
- In addition to the standard user attributes, both Main Stage and Breakout reports will have a “Users” tab which includes which day the attendee watched and for how long.
- For Breakouts, the session report’s “Summary” is segmented by session titles.
Did you know, 43% of single-day conferences and 41% of multi-day conferences are made possible through sponsorship? Reports on engagement allow organizers to build and strengthen relationships with both existing and new event sponsors, alike.
Through Convene’s sponsor reports, organizers can share how attendees engaged with programming, and information that can help these attendees translate into potential customers.
This report measures engagement with sponsor content, including link clicks, email clicks, and chat clicks. Each report also includes sponsor-specific tabs to simplify segmentation that focuses solely on one sponsor. All of this content can be easily exported within Excel to share with the sponsor or your team.
The speaker report measures engagement with presenter’s content. This report is similar to the sponsor report, with near-identical data points – allowing you to track which programming was the most impactful, which can be used for future planning or recruitment purposes.